A Chipper Celebration
Snack food company opens anniversary festivities with celebratory package design.
Catering to consumers’ needs is a longstanding practice for Husman’s Snack Food Company; founded in 1919, 24-year-old Harry Husman worked as a materials salesperson catering to grocers. Husman noticed the supply and demand presence in local Cincinnati area grocers was offset and decided to produce potato chips to meet consumers’ needs; thus Husman’s Snack Food Company was born. To celebrate 95 years of providing consumers with tantalizing treats, Husman’s is launching a multichannel anniversary campaign, including a special 95th anniversary bag.
Adorned with brightly colored balloon graphics scattered on pack, the Husman’s anniversary bag features a sunburst yellow graphic with copy reading, “started in a sunlit kitchen,” as well as copy prominently displaying 95 years. The foundation year, 1919, and current year, 2014, are flanked in a blue colored banner on either side of the sunburst graphic.
Crown-worthy Customization
Glamour is delivered via show stopping package design.
In concurrence with Farouk Systems Inc., parent company of Chi styling products and tools, Miss Universe Style Illuminate waltzes onto retailers’ shelves nationwide as a line of hair styling products and tools.
As part of a licensing partnership that Parham Santana (www.parhamsantana.com), The Brand Extension Agency, manages for client, The Miss Universe Organization, the wet hair care products are housed in aptly distinguishable hot pink metallic cans and PET bottles with silver metallic closures and cutout metallic lettering. Brushed aluminum cans feature a gloss finish in Rhodamine Red C Pantone and translucent PET bottles feature the same Pantone treatment via colorant to create the hot pink hue. A hinged closure gives the black and feature metallic pink setup boxes a touch of premium.
The branding and packaging was designed to reflect a feeling of “glamorous sophistication,” according to Basim Shami, CEO, Farouk Systems Inc. “The goal was to capture the look of Miss Universe herself in each product, from color scheme, to bottle choice and even to small emblems and details.”
Picky Potions
Package redesign enhances confidence in skincare line for discerning expectant, nursing and mindful mothers.
Belli Skincare, a physician-formulated skincare line for mothers and mothers-to-be manufactured by Enaltus, LLC, recently embarked on a complete packaging system redesign.
Christina Mueller, brand manager at Belli, details the aspiration to create a cohesive brand family, “It wasn’t always easy to tell the products were from the same brand or that multiple products could be used together for maximum benefits,” The Belli marketing and sales teams worked collaboratively with their in-house graphic design manager on the brand redesign project to present a “beautiful and upscale look while standardizing colors, text styles, packaging formats and sizes to better align Belli with its key competitors.”
Housed in BPA free packaging, Belli utilized Berlin Packaging (www.berlinpackaging.com) to supply airless pumps, labels and tubes. Boxes are supplied by RP Donnelley, Inc. (www.rrd.com). Tubes are adorned with a pearlescent varnish, and tube labels feature silver foil hot-stamping.
Appetizing Artistry
Pastry gift set draws inspiration from artistic origins.
In honor of the Mid-autumn Festival, a traditional Asian harvest festival commonly celebrated by the Chinese, Sucre, a purveyor of fine confectionaries, introduces a limited edition line of Mooncakes.
Alongside Parisian design house Knack, Sucre devised the packaging inspiration, recounted by Edmund Wee, director, marketing and communications, “Knack aptly proposed to us the idea of an Art Box, which is at its core an aesthetic object that is very trendy or a la mode, as the French would say.”
Featuring playful geometrical shapes and bold colors, an artist’s paint board is conveyed via the package design system. The design is executed with a 1,000 gsm gray paperboard coated one-side (C1S) paper box outside and offset paper box inside. The surface finish is matte film lamination. The Mooncake Art Box’s luxury paperbag is made of 250 gsm C1S paper and is printed in four colors with gold filigree finishing that evokes rays of sunshine. Sucre’s trademark circular motif appears embossed on the cover of the Art Box adding to the tactical design properties.